We learned that this situation had persisted largely through inertia; no one wanted to deal with the underlying causes of the delays. When Armada approached both the manufacturer and distributor with possible solutions, they were initially dismissive of any need to change. So we had a fact-based conversation about how our common customer a national restaurant brand would be less than happy with the current situation. As part of this discussion, we laid out a case for the cost savings that could be achieved if the parties changed their behavior. They agreed to collaborate on fixing the problem.