Synopsis:
As the entire newspaper industy sits on the brink of collapse, Gannett andlJSA
Today are working to avoid disaster and transform the nalion's most read
newspap$ into tomorrotv's best resource Jar news and inJormation. This case
reviews the history oJ USa Today, includtng its conttnued use of innovation to
stay orx top of the technological and sociocultural- slttJ* that are rapidly changing
the nauspaper industry. h thq Jore of continud competition across a variety of
n+edia. saurees, tfiuture o/USA Today depends on its ability to contintutlly push
the erutelope of i*novation and ot'fer value-added, proprietary content to ensure
continued differentiation and the Juture of the USA Today brand".