Sticks and Bones is a contemporary dog company that sells toys and treats for your hip pooch. When designing Sticks and Bones, Farm Design wanted to create pet packaging that would stand out on the shelves and put a smile on the consumer’s face.
The sophisticated identity along with the bold icons, cheeky type, and bright colors creates a modern twist that sets a new standard for the pet market. Personality has been injected into the brand and packaging throughout with a playful tone that includes instructional “Train Your Pooch” diagrams, iconographic ingredient charts, and popular pet phrases.