to compete effectively on global basis with the likes of Toyota and Volkswagen, there has been a necessary shift in the nature of what con statutes effective job performance at General Motors.
hint at this change in emphasis can be seen on the company's corporate website where its new guiding principles are highly visible and clearly stared. these principles let employees know that their job performance not only involves carrying out the core tasks they were hired to do- designing, assembling, and selling vehicles- but also doing these tasks in ways that promotes safety, customer satisfaction, innovation, shareholder value, and social responsibility. Of course, true change in an organization takes more than just revising a corporate website. So what else might indicate GM's commitment to the company's turnaround?