The utility design, soberly constructed and of sturdy, essentially rectilinear and undecorated form, were certainly an effective solution to a pressing problem, but by 1948 the trade was anxious for greater liberty and the scheme started to loosen its hold with the introduction of design freedom within the utility programme. The utility mark, which guaranteed a certain standard of quality, also allowed exemption from purchase tax, encouraging the trade to maintain the standards imposed through the war. The utility furniture programme came to close finally in 1952 with the utility furniture (marketing and supply) (Revocation) order of that year. The british public was at last freed from war-imposed restrictions.