An understanding of marketplace involves more than a study and analysis of sales trends,brand activities,and positioning. An additional analysis,commonly called Target audience analysis,involves an in-depth exploration of the characteristics of current and potential consumers for a product or service.There are two dimension of target audience analysis,both of which are better understood when research is utilized.One dimension relates to general consumer trends that might have impact on the brand's positioning and advertising.Questions often answered by research in this area include,for example