It is reported that approximately 90-95 percent of the market for international cosmetics products in Vietnam is centred on cosmopolitan areas of the country, for example, Ho Chi Minh City in the south and Hanoi in the north.
Young (18-29 years) and middle-aged (30-45 years) Vietnamese population who demand for low and medium priced acne, moisturizing, oil-control and suncare products would be the target market for Herbal/ Natural Cosmetics in Vietnam.