Values harden into dogmas.
A company’s values are the set of deeply held beliefs that unify and inspire held beliefs that unify and inspire its people.
Values define how employees see both themselves and their employers.
The “Firestone man,” for example, exemplified loyalty to the company and a deep commitment to the community.
Values also provide the centripetal force that holds together a company’s far-flung operations.
Laura Ashley franchisees rallied around the banner of the company’s traditional values, helping to create a strong brand identity around the world.