Limitations
The researchers must take several limitations into consideration when conducting this
research study. First, the sample size for the research study was only a small fraction of the large number of individuals who use Facebook, so the findings are not generalizable to the entire population. Secondly, Facebook allows all ages to have profiles on the site, but our survey was distributed to those users over the age of 18; therefore, the researchers could not acquire responses from the youngest demographic that uses the service. Finally, the content analysis could only be performed on those individuals who opted to provide their personal Facebook identification numbers upon completion of the survey. Therefore, the content analysis had fewer responses than the overall survey.