Strategic Marketing
Planning and Control
The Chartered Institute of Marketing/Butterworth-Heinemann Marketing
Series is the most comprehensive, widely used and important
collection of books in marketing and sales currently available
worldwide.
As the CIM’s official publisher, Butterworth-Heinemann develops,
produces and publishes the complete series in association with the CIM.
We aim to provide definitive marketing books for students and
practitioners that promote excellence in marketing education and
practice.
The series titles are written by CIM senior examiners and leading
marketing educators for professionals, students and those studying the
CIM’s Certificate, Advanced Certificate and Postgraduate Diploma
courses. Now firmly established, these titles provide practical study
support to CIM and other marketing students and to practitioners at all
levels.
Strategic MarketingPlanning and ControlThe Chartered Institute of Marketing/Butterworth-Heinemann MarketingSeries is the most comprehensive, widely used and importantcollection of books in marketing and sales currently availableworldwide.As the CIM’s official publisher, Butterworth-Heinemann develops,produces and publishes the complete series in association with the CIM.We aim to provide definitive marketing books for students andpractitioners that promote excellence in marketing education andpractice.The series titles are written by CIM senior examiners and leadingmarketing educators for professionals, students and those studying theCIM’s Certificate, Advanced Certificate and Postgraduate Diplomacourses. Now firmly established, these titles provide practical studysupport to CIM and other marketing students and to practitioners at alllevels.
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