For the local threats is competing restaurants located nearby represent a threat to your business, especially if you sell similar types of food or have similar dining experiences. New restaurants opening up in your area also represent a threat, since area diners have more options on where to spend their dining dollars. Other threats consist of the potential rising price of certain foods. For instance, if you make seafood dishes and something negative impacts the shrimp market, a threat exists if you need to raise prices or find new suppliers, because you may lose business.