Half the interview process for potential new hires is devoted to finding out whether they are sufficiently outgoing, open-minded, and creative to be a good cultural fit for the company.
Bought by Amazon.com in 2009 for a reported $850 million but still run separately, the company now also sells clothing, handbags, and accessories.
Thanks to its success, it even offers two-day, $4,000 seminars to business executives eager to learn about the secrets behind Zappos’s
unique corporate culture and approach to customer service.