The present paper draws on the diffusion of innovations model to derive a series of strategies for
speeding up the spread and implementation of new ideas in preventing addiction. Preventive
innovations usually require an action at one point in time in order to avoid an unwanted future
condition. Hence, preventive innovations diffuse rather slowly, in part due to delayed rewards from
adoption. Here we suggest five strategies, based on diffusion theory, for speeding up the diffusion of
preventive innovations.