Place:
The location of outlets is of key importance to the marketing strategy of Jollibee. For Example, the outlet in Hong Kong is located at Central where a large number of Filipinos gather.
Promotion:
Local brands: Brands in local market are strong contenders and are not to be underestimated. Local managed brands like Jollibee in the Phillipines, often have the advantage of intimate knowledge of consumer tastes and consumer preference through local pride.
Jollibee used the wave of nationalist pride to promote a Filipino brand of hamburger. This strategy met with great success.