Price
Pricing
In the second „P‟ pricing we have observed that Red Bull is continuously increasing its prices as compared to its competitors mostly in other products which anumber of customers use rarely so some times he feel uncomfortable when he comparesthe prices which weresometime before.
There are two main types of price setting:
1. Penetration
2. Skimming
Penetration is used
It‟s an approach in which we set firstly low and then as demand increases we increase the price .We are following this strategy for competition based pricing to achieve high customer loyalty after encouraging customers use the original and new products.
Place
Distribution startegy
Intensivedistribution aims to provide saturation coverage of themarket by using all available market outlets such as:
Super market
Gyms
Coffee houses
In and out convenience store
Pizza outlets etc.