An unusually productive example of overcoming traditional wisdom took place in the cellular telephone industry. For years the cellular phone companies had been in conflict with communities about the installation of the towers required for cellular phone connections. The conventional wisdom is that such towers interfere with the ambiance or architectural motif of a community. Somebody thought of the creative compromise of disguising cellular towers in structures wanted by a community. One such installation is a cellular tower hidden in the tower lights above Fenway Park in Boston. With even greater heights of creativity, Bell Atlantic agreed to build a replica of the damaged 1859 steeple of the United Methodist Church in the scenic town of Ipswich, Massachusetts, in exchange for hiding a cellular tower inside.“ The willingness of cellular telephone companies to construct towers that blend in with the community architecture has substantially reduced conflict between the two parties.