Assimilation
Some practices that are common in other societies will inevitably offend or contradict the values and beliefs of the new society. Groups seeking to become part of a pluralistic society often have to give up many of their original traditions in order to fit in—a process known asassimilation.
Example: When people arrive in the United States from other countries, they most likely speak a foreign language. As they live here, they generally learn at least some English, and many become fluent. Their children are most likely bilingual, speaking English as well as the language of their parents. By the third generation, the language originally spoken by their grandparents is often lost.