“the primal brain areas” where basic “fight-or-flight” instincts or basic strong buy buttons exist.According to Morin, consumers are absolutely self-centered, which means that people buy goods that will make a difference to their lives, abolish pain, or bring them more enjoyment. Neuromarketing studies have shown that consumers crave contrast, since consumers are
captivated by the ad that comprises considerable contrast over 10,000 typical ads.