Alternative Solutions
The Board of Directors unanimously voted for the immediate construction of a new state of the art facility to meet the increased demands. Unfortunately, the construction of the new facility will take three years to be completed. Jim Elliot recognizes this gap and believes that the three year gap will be too long and suggests developing short range solution while the facility is under construction. Instability of the market and pressure to maintain leader status are the two factors for Elliot’s concern and suggestion for the short range solution.