Action Steps: CEO as Marketing Agent Communicate, communicate, communicate
1.
Keep your senior executives up to date about learning activities. If you have an internal public relations group, utilize their expertise to keep top executives informed about on-going projects.
2.
Educate senior executives through a Corporate University Annual Report of current year projects and next year's planned activities. Send a copy to each senior executive with a summary cover letter.
3.
Build a strategic marketing and communications plan for the corporate univerSity.
4.
Urge internal marketing stakeholders to develop a single brand to communicate the benefits of continuous learning
5.
Remember executive support can be taken away as easily as it is given.