In all product management cycles there comes a point where a product or service must be enhanced and/or evolved, or it will stagnate as a good money-maker for your company and in your prospective buyer's minds. An enhanced product or service is a great way to grow revenues and even revitalize a company. All customers want the latest & greatest version of a product or service. Many want to be wowed. Tangible product or service enhancements directly feed that want. Done well, big revenue gains follow. Consider Apple as just one standout example of how refreshing products can drive massive sales gains.