The traditional store, however, won’t be
sufficient. For too many people, shopping in a
store is simply a chore to be endured: If they
can find ways to avoid it, they will. But what if
visiting a store were exciting, entertaining,
emotionally engaging? What if it were as much
fun as going to the movies or going out to
dinner—and what if you could get the kind of
experience with products that is simply
unavailable online?