The approach taken in this article represents a marked point of departure from much of the modern economic literature regarding WTO. In the latest 20 years, the economists sought to develop theoretical rationales for the WTO, and multilateral agreements have been really important in shaping trade relationships. However, the Doha Round has not been yet finished accordingly. There is a great need of research to understand why impasses can arise after a negotiation has begun with such high hopes. Further research is necessary for finding the best approach in terms of reforming the multilateral trade. WTO has to stay on track in the 21st century or to engage constructively in a new range of disciplines necessary to underpin 21st century trade.