The two companies have markedly different approaches to the Internet. The differences are most striking in the areas of content creation and technical infrastructure. The differences in these two areas arise from the different histories of the two companies but each companies, they have their own good points. Terra's historic role as an ISP defined its Internet strategy. Creating modem pools
and points of presence meant that Terra had sizable local infrastructure investments.
Lycos used a cobranding strategy, leveraging the offerings of local third-party content providers. Lycos worked with local content providers so that externally created content was in a Lycos-usable format.