In the context of
logistics processes of multimodal transport, governments and countries are keen to
improve the firm’ productivity and efficiency (Nguyen and Crase, 2011). Therefore,
a number of countries have committed to multi-lateral or bilateral trade agreements to
remove the barriers to free trade. A case in point is that of the European Union where the
member nations have come together to collectively develop a free trade zone. In short,
trade friendliness is akin to the commercial characteristic of being open and willing to
accommodate where trade flows are concerned.