It must be clear from the foregoing that the wording of the script is critical to success. There is much more to community visioning than sitting around, brainstorming, imagining an ideal future and writing down the key points. Many planning practitioners do nothing more than that and miss the huge benefits of paying attention to wording to prompt participants to look for certain features in the future landscapes they are ‘visiting’. This is not ‘leading the witness’ – quite the contrary. By paying attention to careful wording and the NLP principles described above, we can ensure that we prompt only in a generic sense. For example a future ‘ecological’ vision may have transport or transit components. Rather than guide participants into a bus station or a train, we can ask them to visualize the transport interchange and they can work out for themselves what the mode of transport might be. The same applies to schooling, entertainment, community enterprises, shopping, local food production, and so forth. The key is to cue for a response but keep it generic while stimulating participants’ unique learning styles.