• The relatively high value and perishable quality of vegetable seeds makes the need for care during transportation and distribution a high priority.
• The deterioration of seed quality is generally minimized by the use of vapor-proof containers and packages.
• The seed company and its agents appreciate the hazards to which the product (seed) is exposed during marketing.
• A commercial company marketing seeds internationally usually has a marketing manager for each region. Within a region there are distributive agents or the company may have its own direct sales outlets.
• On a national basis companies may sell via agents, wholesale or retail outlets, or their own sales staff whose role it is to promote their company’s products in a specified area and to obtain orders.