Little did Tina know, she would not be the one optimizing the books not technically, anyway. The boss explained that Tina would create various pseudonyms, and they would be the optimizer pseudonyms with fake interests, fake Master’s Degrees, fake marriages, and fake kids. Tina would have to go online and tag books with keywords and search suggestions and then create lists and guides, recommending books she had never read based on qualifications and interests that did not exist.