At the personal level, personality characteristics that are congruent with providing good service are variously called “service orientation” (Hogan, Hogan, and Busch 1984), “service predisposition” (Lee-Ross 2000), or “customer (service) orientation” (Brown et al. 2002; Saxe and Weitz 1982). Hogan, Hogan, and Busch (1984, 167) defined service orientation as “the disposition to be helpful, thoughtful, considerate, and cooperative.”