Japan is a cutting edge fashion market that had sales valued at approximately ¥16.4 trillion or US$ 143 billion. Of this total, women’s wear accounted for approximately 60 percent. Working women, who are fashion-conscious and have large disposable incomes, are some of the most important customers for American fashion companies. Contemporary fashion, which contains the essence of the latest world’s fashion trends, has good potential in the market.
Japan is open to imported apparel and doesn’t have significant tariff or non-tariff barriers to imported clothing. Clothing distribution channels in Japan have simplified in recent years but to succeed here a company needs good business practices such as timely, dependable communication and on-time shipping, etc. The focus of this report is to examine the contemporary fashion market for women in Japan, to discuss the unique characteristics of this market, recent fashion trends and labeling and sizing information.
H.S. Codes covered in this report include: H.S. No. 6101.10 - 6114.90: Knitted or crocheted apparel and clothing 6201.10 - 6211.49 Woven apparel and clothing Market Demand