One Village One Product (OVOP) is a government project with support from Japan which
aims at adding value to farmers’ enterprises hence increasing their returns. Income is
therefore generated from such enterprises and this enables farmers to directly have access to
food from the market through purchase. Income also serves to provide inputs for the
production of other enterprises such as livestock and crop husbandry, this leads to household
enterprise diversification. Enterprise diversification provides an increased source of revenue
which the farmer realises from.