problems of social responsibility that while banks promote many types of credit, banks do not educate customers about financial planning and management and while customers are copied credit cards, banks do not take appropriate responses and while customers sign contracts, the contracts consequently are complained as unfair financial agreements. Furthermore, considering a perception of workers, a pre-survey of CSR in banking business in Thailand (2010) found that almost all bank officers understand the concept of CSR as a special part which separates from daily work while the officers understanding are occasionally aware of CSR especially on the time joining CSR activities. In addition, banking business as a financial intermediary does not succeed in providing a lacking opportunity to the poor. Moreover, the concept of CSR of banking business in Thailand should cover six dominants roles for the business being saving creation in the economy, capital distribution to relieve dependency of an illegal capital, employment economic development and financial stability, screening projects and supporting businesses providing loans, risk warranty to businesses, government policy support (Pornnop & Tristienpong, 2001: 41-64; Sanguanchatchawan, 2005: 217-246; The Thai Institute of Banking and Finance Association, 2006: 34).
In contrast to the concept of CSR, the concept of consciousness focuses on inside realization. For instance, consciousness in the view of Good (1967 cited by Sasingkeaw: 2004) means a recognizing behavior of person and a responsible manner of person. Consciousness in the view of Nelson (1967 cited by Kunratchatapairot: 2003) means a recognizing condition from acquiring new knowledge and experience. Consciousness in the view of Branchler (1986 cited by Kunratchatapairot: 2003) consists of understanding, emotion and behavior. Consciousness in the view of Marxist (Wikipedia, 2010) means describes a person's awareness of politics. For Marx, an authentic consciousness was linked to understanding one's true position in history.