You could work in a company's in-house public relations (PR) department, or you might be an account executive at a consultancy that looks after PR for a number of clients. Your job could include:
planning PR campaigns and strategies
monitoring the public and media's opinion of your client or employer
writing and editing leaflets, brochures, press releases, speeches, newsletters, websites and social media
arranging and representing the company at events like press launches news conferences, exhibitions, open days and sponsorship
developing good working relationships with the media
arranging for advertising or promotional films to be produced
public speaking at presentations, conferences or radio and TV interviews.
- See more at: https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/PublicRelationsOfficer.aspx#sthash.w08pVDBK.dpuf