It's not always easy to take criticism, especially from the people who matter most to your business. But using negative reviews to improve your customer service will give your brand long-term staying power, and provide a track record showing that you're truly committed to your customers. Encourage your customers to leave reviews so you can take full advantage of this branding opportunity.
For brick-and-mortar businesses, Penton recommended placingsigns, table toppers or window clings in your store for review sites that you would like to promote. You can also add a note to your invoices or receipts to leave a review on certain platforms. These reminders can increase the likeliness that consumers will share their experiences.
"Empowering your customers to comment on your company and taking the time to respond to them makes customers feel valued and wanted," Vels Jensen said. "Reviews are a great way to show that you are listening and responding to all feedback, and that you truly value your customers' business."