Two projects that incorporated cues to care are briefly described below. In the first project, cues to care were used to frame habitat patches that were established as part of the USDA Conservation Reserve Program(CRP). Since 1986, 36.4 million acres of formerly cultivated farmland has been enrolled in the CRP Despite the enormous habitat and soil conservation benefits that were immediately achieved by the program, people in rural communities were critical of the"weedy, messy" appearance of land in the program. To address these criticisms,aesthetic convervation to''communicate the appearance of good stewardship" was added to technical guidelines for implementing the CRP after 1990. Cues to care were used to design model landscapes that communicate the appearance of good stewardship for the USDA Soil Conservation Service. Mow strips, bold strip patterns of perennial cover at the recognizable scale of strip cropping, and the use of seed mixes heavily loaded with native forbes all helped to maintain habitat and soil conservation but did so within the familiar language of care for the agricultural landscape.