AHCT call center representatives served several functions for callers. First, they could answer basic questions about the ACA, AHCT, and the enrollment process. Second, the call center representatives had special administrative privileges on the website, so if a consumer got stuck in the middle of an application because of a technical glitch or other problem, they could call up and the representative could fix the problem for them. Finally, the representatives could directly enroll consumers in two ways. The representatives themselves could open an application on the website, fill out the caller’s information, explain their plan choices and prices, and enroll the caller, or they could transfer callers to a telephone-based broker who could close the enrollment. The call center also proved to be a valuable “help desk” when assisters had questions about enrollment