As summarized below, the respondents answered questions
regarding their purchase experiences using seven-point scales
ranging from “strongly disagree” to “strongly agree.” To select
the final items for each construct, we used Cronbach’s alpha,
item-to-total correlations, and exploratory factor analysis.
Exploratory factor analysis indicated that the measures loaded
on the correct factors and provided initial assessments of the
discriminant and convergent validities of the measures. The
final 20 items used are given in Table II and the construct
correlation matrix is in Table III. As shown in Table III, 20 of
the 21 inter-construct correlations are less than 0.50 and one