Locally-sourced, when available in New York, Cooler Cleanse juices are bottled using a hydraulic press, a machine that squashes an entire fruit or vegetable into a pulp.
Plans: One, three and five days, six juices per day. (Cost $58 to $72 per day)
Celeb sippers: Salma Hayek (cofounder alert!), Demi Moore, Sharon Stone, Leonardo DiCaprio, Rachel Zoe, Oprah Winfrey
The Raw Cooler food plan combines fresh juices with a snack, such as chia seed tapioca, and entree, like maki rolls.“I like how you have the option to do a cleanse without completely eliminating food,” Middleberg says. “Restriction and being miserable isn’t the point, so many people may be more successful with the Raw Cooler food plan.”