A young seven-year-old girl named Alice sees the White Rabbit while sitting on a riverbank with her older sister. She curiously ran after him, and ended up seeing him pop down his rabbit hole underneath a hedge. Alice crawls into the hole after him and suddenly found herself falling and falling down what seemed to be a very deep well. While Alice fell, she saw several cupboards and bookshelves in the hole and other things, like books and a glass jar that was labeled "ORANGE MARMALADE", which unfortunately was empty.