Job Fairs Once thought to be a little old-fashioned and not very cost effective, job
fairs are making a comeback as an effective recruiting tool. Often held on or near
college campuses in the spring, they're a good opportunity to build a company's employment
brand. They can also be staffed by employees, providing a great employee development
tool. The primary purpose is to contact prospective employees and collect
information and resumes, but it's not uncommon for online applications to double
in the days following a job fair event. Most employers go out of their way to make sure
that even unsuitable candidates leave the job fair with a favorable impression of the
company. Many are counseled on the additional requirements and training they would
need to be successful candidates. Employees staffing the events gain valuable leadership
training and are often energized to promote the virtues of their employer long after
the event.