Ethnography may be defined as both a qualitative research process or method (one conducts an ethnography) and
product (he outcome of this process is an ethnography) whose aim is cultural interpretation. The ethnographer goes
beyond reporting events and details of experience. Specially, he or see attempts to explain how these represent what we
might call “webs of meaning” (Geertz 1973), the cultural construction, in which we live.
Ethnographers generate understanding of culture through representation of what we call am emic perspective, or what
might be described as the “insider’s point of view”. The emphasis is this representation is thus on allowing critical
categories and meanings to emerge from the ethnographic encounter rather than imposing these from existing models.
An etic perspective, by contrast, refers to more distant, analytical orientation to experience.
An ethnographic understanding is developed through close exploration of several sources of data. Using these data
sources as foundation, the ethnographer relies on a cultural frame from analysis.