An organisation's commitment to developing a sustainable future isn't just something that corporate leadership buys into and addresses once a year in its annual report. For a recycling programme to gain traction and make a positive, material impact on the environment, its ethos and spirit need to be imbedded across the organisation, with buy-in from all its stakeholders. However, when the business model is structured as a member-owned organisation or franchise, driving impact throughout the group is harder. With each franchise able to set its own targets and commitments, ensuring the group as a whole is moving towards a more sustainable future can be a more complex task.