Point 2 is resistant to the operating conditions such as the phone if you drop some brands may break or crash. But Sony Material strength and withstand the conditions of use. Consumer acceptance and speak with one voice. It is satisfying to consumers in their decision to buy.
Sony is a brand and a reputation for quality. Currently, the brand is known and accepted worldwide. The products are standard and are satisfying to consumers. This is the point that makes the Sony brand to this day.