Formica and Uysal’s (1996) study also concluded that the two different
visitor segments (residents and visitors) differed based on their age and gender,
which were two of the five dimensions. The residents who attended
were mostly females over the age of 40 years, while visitors who attended
were generally younger (under the age of 30 years) and male. For patrons
from the Umbria region, socialization was found to be the most important
motivation to attend. However, the out-of-region visitors placed greater emphasis
on entertainment. For both segments of attendees to this jazz festival,
the novelty of the event was seen to be the highest rating motivation to
attend.