Align the system with company objectives. People will do what you pay them to do, so be careful to ensure that you incent the behavior y want If you pay people for the number of widgets they produce. you are likely to get a lot of widgets However, if volume is all you pay for, the quality may not be what you need Incentive systems must align closely with company objectives. We think it puts emptoyees in an impossible position when doing something that will benefit the company reduces their compensation.