Overall, the point-allocation across the four areas (efficiency, effectiveness, differentiation and flexibility) varies
widely between firms. It may be a function of the role of the respondent or of the industry sector of the firm, but we
do not have enough data yet to test that supposition. Many of the firms give themselves full marks on efficiency
competencies, but somewhat lower marks on differentiation. The gap over coverage for distribution appears to be an
appeal for wider coverage than the retailer is able to handle themselves. This may be more of a driver than cost,
efficiency or effectiveness, but again this needs to be tested with a wider set of surveys. The publishing house is
sending the invitation a second time for us in the June timeframe.