Control network allows users to adjust the lights,
control the climate, manage the security system,
receive automatic event notifications, and even
lock and unlock doors.
The IoT is also used to monitor and control various
components in cars. The primary customer value
propositions are drivers’ personalized experience
and satisfaction. Ford and Intel teamed up in 2014
to explore new opportunities to personalize the user
experience using facial recognition software and a
mobile phone app. The joint research project,
called Mobile Interior Imaging, incorporates perceptual
computing technology to offer improved
privacy controls and to identify different drivers
and automatically adjust features based on an individual’s
preferences. The in-car experience is
then personalized further by displaying information
specific to the driver,such as his/her calendar, music,
and contacts. The customer value propositions
are appropriately integrated into the connected
car environment to provide another revenue stream
for Ford.