Of course, such excitement can cause problems as well. Target's website crashed just moments after the Missoni launch, as customers clicked in droves to buy up the designer duds. Although the site remained up when Jason Wu [the designer of Michelle Obama's famous 2010 inaugural gown] released his line, many stores reported nearly immediate stockouts. Customers in a Miami store watched in shock and dismay as one couple swooped in and purchased the entire selection that was on the retail floor.