• SPONSORSHIP: In order to present the sponsoring letter, it has to include the following points: Event Description
• Other sponsors Publicity
• Project idea and title
• Time and Place
• Promoters/ Promoter
• Status of event in the
local context Benefits for the Sponsor
• Planned promotional activities
• Type of sponsorship (money, equipment or services) DESIGNING A CUSTOMER-DRIVEN MARKETING
• Expected number of participants
• Target groups
• Possible media interest
• Special Guests Budget and Desired Sponsorship Monies
• Possible revenue