I believe that is is very important to be aware of your culture when communicating to others. Every society has a norm(s) to follow. I would suggest that before anyone goes to another country, so is studying social skills with their own continent, they would definitely need to stay-up-to-date with what is right and wrong, and study what that culture has to offer before going there. This will help in preventing any social flubs from happening to anyone, and make an individual more culturally aware of himself or herself.